Our YouTube Ads expertise for the development of your brand
60% of French people who have watched a video on YouTube say they have purchased a product discovered on the platform (Source: Google). From notoriety to loyalty: we implement optimal YouTube strategies at each stage of the development of your brand.
YouTube Ads: a methodology 100% adapted to your brand's situation
YouTube Ads offers more than 10 ad formats: from Bumper advertising (6-second advertising broadcast before the video) to Video For Action (video advertising whose objective is to generate sales on the advertiser's site) , each format responds to a specific problem. We support you at each stage of the construction of your campaign to best meet your objectives.
1
Data & Measurement: Are your YouTube campaigns profitable?
We put in place all the elements to better understand the performance of your YouTube campaigns, including:
- KPIs 100% aligned with your objectives.
- Impact measurements (“lift studies”).
- The integration of YouTube data into your Web Analytics tool (Google Analytics, etc.).
2
Custom YouTube Media Plan & Creative Advice
Depending on the maturity of your brand, its positioning and your target, we offer you a tailor-made media plan, 100% adapted to your objectives: notoriety, consideration, direct sales, etc.
This media plan makes it possible to detail precisely:
This media plan makes it possible to detail precisely:
- The type of media to be created (length of videos, etc.).
- The nature of the YouTube campaigns implemented (In-Stream, Bumper, VAC, etc.).
- Best practices to apply to videos (YouTube ABCD Framework, examples of videos that have performed particularly well for other advertisers).
3
Monitoring, Reporting, & Continuous Optimization
Once the campaigns are live, it is necessary to optimize them on a daily basis as they typically remain active for 2 to 10 weeks. In practical terms, this involves regularly comparing the initial assumptions with the actual results and continuously adapting:
- The mix between different types of campaigns.
- The nature of videos and channels associated with your campaign.
- Cost per impressions / cost per views / target sales.
- The amounts invested.
- Any other elements (landing pages, etc.) that could prove relevant.
4
Post-campaign analysis: understanding the impact of your campaigns.
Once the campaigns are completed, the consultants provide a detailed report on the contribution of your campaigns, an accurate estimation of their profitability, and recommendations. This goes well beyond the impressions, views, and data provided in the Google Ads interface. We specifically integrate data provided by brand awareness/consideration measurement tools, your web analytics platform, etc.
A few client references.
- Creation, optimization, and analysis of YouTube campaigns dedicated to new collections, in 15 European countries.
- Triumph is a leading brand (€1.4 billion in revenue) within a highly competitive market (underwear). Its branding campaigns are crucial, especially when it comes to launching new collections aimed at rejuvenating the customer base. After consulting with several agencies, including major media agencies, the Swiss-German company decided to entrust us with the mission of supporting them in YouTube Ads. This choice was justified by our rigorous data-driven approach to campaign management and performance evaluation.
- Support for the launch of the first brand awareness campaigns: created advice, targeting, set-up, and analysis.
- For several years, we have been working on the Paid Search campaigns for the Hello Travel group (Les Aventureurs, Copines De Voyage, Les Exploreurs). When they decided to launch their first YouTube Ads campaigns, they put us in competition with other agencies. We accompanied them throughout the entire YouTube setup process, including defining objectives, media planning, campaign construction, and providing advice on videos. The YouTube Ads campaigns proved to be the most effective within their branding strategy.
- Managing all of the brand's YouTube campaigns.
- Electro Dépôt is a growing brand in the field of household appliances and multimedia. We have been supporting Electro Dépôt on Google Ads for six years and the company entrusted us with its YouTube Ads campaigns after comparing our services with those of rival agencies. YouTube Ads campaigns aim to boost brand awareness, amplify the impact of TV ads and, ultimately, accelerate revenue growth.
OUR METHODOLOGY
Diagnostic & Media Plan
The first step of the mission is generally to define, with you, the objectives of the YouTube campaigns.
This requires a detailed analysis of:
This requires a detailed analysis of:
- The situation (notoriety, positioning) of your brand vs those of your direct competitors.
- CPM (cost per impression), CPV (cost per view), CPC (Cost per click) estimated by Google on targeted territories and segments.
- your goals.
Advice in the creation of videos & Construction of campaigns
At least 50% of your YouTube campaign results depend on your videos. They will be viewed millions of times. Their content is therefore decisive in the success of your campaigns.
On this subject, we provide you with expert support, based on our experience to build the best possible videos:
On this subject, we provide you with expert support, based on our experience to build the best possible videos:
- How long (6, 15, 30 seconds or more)?
- What story?
- What messages and in what order?
- What soundtrack (more than 20% of your YouTube broadcasts will be heard but not seen)?
Monitoring, Reporting, & Continuous Optimization
Our experience with YouTube Ads campaigns has allowed us in order to build assets and knowledge to efficiently and quickly optimize campaigns and protect your brand:
- Exclusive tool exclusion lists of irrelevant channels. We have built an exclusive database of several million very precisely categorized YouTube channels using in-house technology. Are your campaigns broadcast on children's channels? Political in nature? In foreign languages? For teenagers? For gamers? With this database, we proactively make exclusions of all problematic content for your brand and the performance of your investment.
- Construction of an automated and daily reporting in Google Sheets + Looker Studio.
Post-campaign analysis: understanding the impact of your campaigns
Once the campaigns are completed, the consultants provide a detailed report on the contribution of your campaigns:
- Impressions, views, and associated costs.
- Impact on memorization, notoriety, consideration, and purchase intention (depending on the campaign objective).
- Traffic, visit behavior generated by YouTube, direct sales, and store visits generated.
- Behavior of the different targeted segments.
- Impact on the volume of queries related to your brand (if relevant) and evolution of your share of voice.
- Direct and indirect turnover generated by your campaigns.
- Recommendations for the future.
Our commitments & guarantees
Daily monitoring of your account.
We monitor your investment and results on a daily basis to be highly responsive.
Transparency
You own the accounts. Our prices are fixed in advance.
Results requirement
We only charge for items delivered.
100% optimized YouTube campaigns
Our goal is to guarantee you perfect work and that no external audit can identify any shortcomings.
Excellent knowledge of advertising platforms
We have been working with YouTube Ads since 2008.
Personalized support
You have a dedicated contact for your project.
Skills
Our consultants are all certified by Google / Facebook platforms, continuously trained and supported by a senior consultant.
David Lindberg
Snow Globe has been supporting us for 3 years and has allowed us to considerably increase our online turnover.
Denis Fayolle
A big thank you to Snow Globe for setting up, monitoring, and optimizing our campaigns over time, it's a pleasure to have such a good quality service provider on the SEA.”
Geraldine Talec
Benoit is an expert passionate about his profession with a sharp eye on each sector of activity. Snowglobe knows how to guide towards the 'best practices' in order to quickly optimize each campaign of each advertiser thus obtaining fast and effective results. We have therefore lowered our investments in view of increased performance. In a word: Thank you!
