200 +
clients supported in improving their digital performance
100 +
AB tests carried out
17 years
in existence
Some customer references
Combination of several methods, including:
- Quantitative / Analytics – what is the behavior of Internet users on the pages concerned?
- Qualitative / Surveys – why this behavior? Detailed analysis of customer exchanges (customer service, chatbox, etc.)
- Analyse UX (checklist de 70 points)
- Study of competitor sites
Assignment of a score to the different optimization tracks according to several variables, in particular:
- Technical complexity of the test
- Significance and visibility of the proposed change
- Modification visible without user scroll
- Integration of AB tests in the tool of your choice (AB Tasty, Optimizely, etc.).
- Choice of performance indicator(s) to assess test results.
- Quality control before the launch of the test to ensure that all variants (by device, browser, etc.) are operational.
- If relevant: integration of tests into your web analytics tool (GA4, etc.)
- Segmentation of results by device, by browser, etc. Example: sometimes a version wins on mobile and loses on desktop.
- Integration of additional data to the main KPI, for example: bounce rate, number of page views, etc.
- If relevant: relaunch an updated version of the test performed.
- Integration of a new test.
- Construction of a structured archive of the tests carried out.
Our guarantee
We are committed to increasing your conversion rate by 5% or we do not charge for the mission (measurable via successive AB tests).
David Lindberg
Snow Globe has been supporting us for 3 years and has allowed us to considerably increase our online turnover.
Denis Fayolle
A big thank you to Snow Globe for setting up, monitoring, and optimizing our campaigns over time, it's a pleasure to have such a good quality service provider on the SEA.”
Geraldine Talec
Benoit is an expert passionate about his profession with a sharp eye on each sector of activity. Snowglobe knows how to guide towards the 'best practices' in order to quickly optimize each campaign of each advertiser thus obtaining fast and effective results. We have therefore lowered our investments in view of increased performance. In a word: Thank you!
