Web Analytics
Consulting

Our Web Analytics experts help you collect, prioritize, and communicate all of your web data, in compliance with the regulatory framework.

Why work with us for your web analytics needs?

We work with some of the most demanding players in the market

Amazon Future Engineer, Triumph, MaLiterie, Fragonard, BebeBoutik, OnLocation. We work on collecting and formatting their online data. We will share their best practices with you.

You benefit from the expertise we have accumulated since 2006.

We work with nearly 80 clients. Snow Globe invests 1 million euros per year in web marketing for its own activities (e-commerce, affiliation, etc.). We manage your investments with the profitability requirements that have allowed us to become an agency recognized for its expertise by major European web players and, above all, to maintain long-term client relationships (an average of 7 years of collaboration).

Our consultants receive continuous training and have access to exclusive training materials.

The founder and CEO of Snow Globe, among other things, teaches Web Analytics to students in the 'Digital Marketing' Master's program at EM Lyon. We have recorded dozens of training videos, written numerous tutorials exclusively for our employees, and, most importantly, we work daily on web analytics and data-related challenges.

Installation of Google Analytics 4 and creation of custom reports.

Installation of Google Analytics 4. Creation of custom reports.
Development of a custom Looker Studio.
Setting up the Meta Ads Conversion API.

Installation of Google Analytics 4 and creation of custom reports.
Advice on possible Web Analytics solutions.

Implementation, using the Google Ads, Analytics, and Microsoft Ads APIs, of custom dashboards dedicated to tracking and optimizing web marketing investments.

Methodology

Build a roadmap tailored to your needs.

The first step is to define your needs and understand your situation from a web analytics perspective. This allows you to organize your project.

We address the following questions in particular:

What are the goals of your website?
Which indicators are best suited to measure and understand the achievement of these objectives?
What are the different stages of the conversion funnel/funnel?
What are the advertising pixels to integrate?
How to integrate legal constraints (GDPR) and user consent management?
Should server-side data collection be considered? (Facebook Conversion API, Google Tag Manager Server-Side, etc.)
Is the current UTM nomenclature (if it exists) consistent?
Etc.

Marking plan & Installation of tags

Once the project definition stage is completed, our team moves on to creating a tagging plan. This tagging plan will list all the events to be tracked in a clear and precise manner, along with their associated parameters, specifying when and how they should be tracked.

This document is important as it will ensure that everyone is aligned on the same data collection strategy. It will serve as a reference for the entire team throughout the project to ensure that data is collected consistently and relevantly.

For the implementation of your tagging plan, we offer two options:

We take care of the deployment process if you don't have the resources in-house.
If you have the necessary resources in-house, we can provide deployment support. We will work closely with your team.

Tool settings

The objective of this step is to deploy the tagging plan across the platforms.

Here are some platforms we work with:

Web Analytics : Google Analytics 4, Matomo, Piano Analytics (AT Internet), etc.
Tag management : Google Tag Manager, TagCommander , etc.
Consent platforms : OneTrust, Axeptio, Cookiebot, etc.

We follow up to ensure that the data is correctly collected and presented in the various tools.

Custom dashboards

In addition to data collection, we offer our customers to format them, generally via Google Looker Studio. We can also do tailor-made, from your specifications, to create visualization interfaces 100% in line with your presentation / branding requirements.

We work with APIs from all platforms (Google Ads, Analytics, Meta, Microsoft, etc.) to retrieve all relevant data and integrate it into the format of your choice.

Custom dashboards can take various forms depending on your issues:

Store visits, detailed by store.
Performance of top products and presence / absence in your product catalog + alerts.
etc.

Monitoring, optimization support

A Web Analytics mission requires ongoing monitoring. You can reach out to us for specific missions and updates. Here are a few examples:

Added a new custom conversion.
Creating a new custom report in the Google Analytics interface.
Export of Google Analytics data to your CRM platform.
Updates following the evolution of your site.

Our team is at your disposal over the long term.

Web Analytics - Our commitments & guarantees

Transparency

You own the accounts. Our prices are fixed in advance.

Results requirement

We only charge for items delivered.

Excellent knowledge of platforms

We have been working daily with Google Analytics since 2006. We are Google Premier Partner.

Personalized support

You have a dedicated contact for your project.

Skills

Our consultants pass Web Analytics certifications and are continuously trained. We have a team of engineers specialized in Javascript, the computer language used to collect data. The head of the agency teaches web analytics at EM Lyon.

Our support offer Web
Analytics – An example.

The exact cost of an Analytics installation depends on the specifics of your site, for example: e-commerce versus lead generation, Shopify versus Prestashop, single domain versus subdomains, etc.

We will provide you with a tailor-made quote. The example below allows you to know the price of a standard installation.

INSTALLATION OF GOOGLE ANALYTICS 4 (GA4) FOR AN E-COMMERCE WEBSITE, INCLUDING :

Document detailing the GDPR / GA4 recommendations

Creation of the GA4 property

Installation of a GA4 data feed via your Google Tag Manager, allowing you to know in detail,
the activity of your site (traffic, content, devices etc.)

Installation or assistance in the installation of a GA4 compatible data layer, associated with the purchase event

Detailed sales measurement (product, amount, etc.) in GA4

Construction of 3 custom reports in the “Explore” section, for example: sales by traffic source, most viewed pages & purchase funnel

Association Google Ads / Search Console / GA4

Tarif: 1200€ HT

Web Analytics Service

David Lindberg

Snow Globe has been supporting us for 3 years and has allowed us to considerably increase our online turnover.

Denis Fayolle

A big thank you to Snow Globe for setting up, monitoring, and optimizing our campaigns over time, it's a pleasure to have such a good quality service provider on the SEA.”

Geraldine Talec

Benoit is an expert passionate about his profession with a sharp eye on each sector of activity. Snowglobe knows how to guide towards the 'best practices' in order to quickly optimize each campaign of each advertiser thus obtaining fast and effective results. We have therefore lowered our investments in view of increased performance. In a word: Thank you!

Web Analytics Consulting