SEA Agency - Experts in Google Ads & Microsoft Ads.
Tracking setup - Creation & Optimization of campaigns - SEA strategy consulting (KPIs, objectives).
A customized strategy for your business.
During the 17 years that we have dedicated to optimizing SEA campaigns, we have developed a belief: customization is essential. Whether you are an established brand, an e-commerce retailer, a brand with physical distribution, or a player in the tourism industry, each sector and company has its own specificities. SEA investments should be organized and optimized accordingly. As a result, we have implemented proprietary tools and methods tailored to your unique challenges. If you choose to work with us, we will strive to understand your expectations, establish measurable objectives, identify suitable tools, and provide you with a detailed roadmap.
1
Operational audit & SEA strategy
- Understanding of your market and your business challenges
- Detailed review of KPIs, tracking corrections, & enrichment
- Analysis of the role of your brand in your web marketing performance
- Assessing the role of SEA in your online business
- Account control via the 50+ reports generated by the internal version of our tool Reflex.Digital
- NGRAM analysis of your queries
- Detailed audit of your Pmax investment (if relevant)
2
Deployment of the SEA roadmap
- Tracking update
- Optimization of existing campaigns
- Construction of new campaigns
- If relevant: optimization of your Google Shopping feed using our Reflex.Shopping tool: automated description writing, title rewriting, integration of attributes, custom labels, etc.
- Merchant Center optimization: reviews, attributes, etc.
3
Continuous account optimization
- Implementation of a custom dashboard through Looker Studio integrating all SEA channels (via Google, Microsoft, Facebook APIs, etc.)
- Daily monitoring of results
- Tracking of Shopping performance
- Automated monitoring of competitor prices (if applicable)
- A/B tests
- Regular application of our checklists, notably through our proprietary tools
- Exclusive testing of Google & Microsoft Ads innovations
- Regular exchanges with your teams
Hundreds of clients advised since 2006.
- Management and optimization of SEA investments for 6 years.
- Results
With convincing results, Electro Dépôt's SEA investment has gradually multiplied by 10. - See more references
- Management and optimization of SEA investments for 6 years
- Results :
Deployment of profitable international campaigns dedicated to the promotion of the game Final Fantasy. - See more references.
- Management of Google & Microsoft campaigns with a priority: increasing the number of visits to the 60 MaLiterie stores.
- Results :
Significant reduction in investment compared to N-1 for an equal result. - See more references.
- Launch, management, and optimization of SEA campaigns.
- Results:
Profitable and secured campaigns. Increase of 50% in online revenue through SEA and Social Ads campaigns. - See more references.
Our approach
Study of your specificities
Assuming that setting up a Performance Max campaign is enough to achieve the best result in SEA is a mistake. The account structure, type of campaigns created, tracking, KPIs... these elements are directly dependent on the nature of your business. A brand will not have the same Google Ads account as an e-commerce distributor, A merchant with an average basket value exceeding €500 will need to adapt their tracking and bidding strategies (as they will have fewer conversions), whereas a brand aiming to generate store visits will face different challenges. The roadmap we will propose will therefore directly depend on your business activity.Data, Tracking & KPIs
The chosen KPIs and implemented tracking have a purpose: to ensure that what is observed in the Google Ads interface is a true representation of your priorities. In other words, the decisions made should allow your SEA investment to best meet your expectations. We bring our expertise in web analytics and data to ensure optimal tracking implementation.Ability to consider the entire customer journey
While most of our clients focus on one stage of the customer journey (conversion), some companies (especially brands) need to incorporate other stages of the customer journey:1. Capture attention : Inform the internet user about the existence of your offer/brand, usually through YouTube Ads, Display, Social Ads, & Video campaigns.
2. Create interest: Encourage internet users to take an interest in your brand, particularly through retargeting campaigns targeted at audiences who have recently been exposed to your offer/brand.
3. Convert: Trigger the purchase decision among internet users who have been exposed to your brand communication, particularly through exclusive offers.
4. Build loyalty: Retarget/reactivate your active and inactive customers.
SEA – Technologies & Tools
As part of your SEA campaigns, take advantage of the tools we have developed since 2006:
It allows us to generate a detailed audit (over 50 reports) of the Google Ads account in just a few minutes.
It allows us to optimize your shopping feed, including a unique feature - the ability to create comprehensive, accurate, and compelling descriptions from the EAN/SKU of your offers. In addition, based on your needs, we can provide you with automated NGRAM analyses and automated updates to your audiences.
It allows us to generate a detailed audit (over 50 reports) of the Google Ads account in just a few minutes.
It allows us to optimize your shopping feed, including a unique feature - the ability to create comprehensive, accurate, and compelling descriptions from the EAN/SKU of your offers. In addition, based on your needs, we can provide you with automated NGRAM analyses and automated updates to your audiences.
REPORTING / DASHBOARDS
REPORTING & DASHBOARD
Intelligent & personalized reporting
We provide you (unless otherwise requested / specific need) with custom reporting that allows you to track only the important data accurately.The objective is to centralize all the answers to your questions in a single interface.
We work, according to the specified needs, with Google Looker Studio (formerly Data Studio), Google Docs, Power BI, interfaces built and hosted on our servers.
We can integrate data directly and automatically from all advertising platforms (Google, Microsoft, Facebook, TikTok, etc.). We use our own tools (after multiple tests, they have proven to be more reliable and faster than the most established connectors) to retrieve data via APIs.
Our commitments & guarantees
Daily monitoring of your account.
We monitor your investment and results on a daily basis to be highly responsive.
Transparency
You own the accounts. Our prices are fixed in advance.
Results requirement
We only charge for items delivered.
100% optimized Google campaigns
Our goal is to guarantee you perfect work and that no external audit can identify any shortcomings.
Excellent knowledge of platforms
The first objective will be to maximize the impact of your investment. We have been working daily on SEA campaigns since 2012.
Personalized support
You have a dedicated contact for your project.
Skills
Our consultants are all certified by Google / Facebook platforms, continuously trained and supported by a senior consultant.
OUR SEA SUPPORT OFFER
(Google & Bing Ads)
An offer to discover the
DISCOVERY
GROWTH
LEADER
Performance Max campaigns.
Updating/Setting up conversion tracking.
Daily monitoring of results and optimizations.
Setting up Bing/Microsoft Ads campaigns.
Monthly Reporting / Looker Studio.
Development of traditional Search campaigns.
Development of Remarketing + Display / Discovery campaigns.
Optimization of your Google Shopping feed (product description writing, etc.).
Segmentation of the Catalog based on product score.
Automated and daily monitoring of competitor prices.
Webmarketing Strategy Consulting, SEA & Data.
Creative Pack - Static banners, HTML5 banners, Motion Design videos.
Automated tool for updating key audiences (clients, etc.).
Web Analytics / GA4 (specific to SEA) support and guidance.
CRO Consulting - Conversion Rate Optimization.
Brand Awareness / Consideration strategy through YouTube campaigns.
Starting from 500€.
3-month commitment
1000€ per month.
3-month commitment
Upon request.
David Lindberg
Snow Globe has been supporting us for 3 years and has allowed us to considerably increase our online turnover.
Denis Fayolle
A big thank you to Snow Globe for setting up, monitoring, and optimizing our campaigns over time, it's a pleasure to have such a good quality service provider on the SEA.”
Geraldine Talec
Benoit is an expert passionate about his profession with a sharp eye on each sector of activity. Snowglobe knows how to guide towards the 'best practices' in order to quickly optimize each campaign of each advertiser thus obtaining fast and effective results. We have therefore lowered our investments in view of increased performance. In a word: Thank you!
