Technology
By developing our own tools, we have acquired a strong expertise in the use of the main Online Marketing APIs: Google Ads, Facebook Ads, Google Shopping, Twitter, etc.
Reflex.Digital - Our automated Google Ads investment audit tool.
The Mission
Provide our consultants with a tool that allows them to obtain a comprehensive overview of a Google Ads account with just one click.
The Challenge
Develop and regularly update a fast and accessible tool that integrates over 50 hierarchical and formatted reports.
The Solution
Retrieve a multitude of data from our servers through the Google Ads API, format them, and integrate them into a user-friendly web interface.
Reflex.Shopping - Our product feed optimization solution that provides you with product descriptions for your products.
The Mission
Address the main issue in product feed optimization: replacing unsatisfactory or non-existent product descriptions with high-quality descriptions.
The Challenge
Be capable of generating long, accurate, well-written descriptions for products based on a simple list of EAN (European Article Number) codes.
The Solution
A massive database that communicates with other databases and APIs, including OpenAI's ChatGPT. One of our most complex projects to date, but it allows us to generate descriptions for over 60% of the EANs used by most e-commerce businesses.
Reflex.Social - Our automated Facebook Ads investment audit tool.
The Mission
Provide our consultants with a tool that allows them to obtain a comprehensive overview of a Facebook Ads account with just one click.
The Challenge
Develop and regularly update an online tool that is fast and integrates over 30 hierarchical and formatted reports. Ensure that all Facebook variables (likes, comments, conversion actions, etc.) are provided in an easy-to-access format.
The Solution
Retrieve a multitude of reports through the Facebook Ads API, detailing all variables (devices, genders, age groups, networks, etc.), format them, and integrate them into a user-friendly web interface.
Optimization of Google Ads investments targeting 50 markets
The Mission
For each Google Ads investment, generate thousands of customers at optimal costs in over 50 countries that are as varied economically as they are culturally.
The Challenge
Create campaigns in dozens of languages: Arabic, Spanish, Russian, Chinese, etc. at an reasonable cost. Optimize your investment for each country.
The Solution
Organization of a network of translators/writers. Development of a tailor-made reporting and optimization tool via Google Ads, Bing & Yandex APIs.
eBay: Optimization of google shopping investments
The Mission
Generate maximum sales on eBay via Google Shopping campaigns, while keeping within your budget. Since 2007, Snow Globe has been a major marketing partner of eBay France.
The Challenge
Generate hundreds of detailed product catalogs and know the performance of each product.
The Solution
Implementation of APIs to generate hundreds of streams. Creation of a tailor-made tracking system integrating all the variables of a transaction.
Real-time alerts and ability to put your investments on hold
The Mission
For clients investing more than €800 per hour in online marketing, we will set up an alert system to be notified in less than 3 minutes by text message and email in the event of an anomaly.
The Challenge
Find a reliable solution for monitoring results in real time and ensure the ability to communicate instantly with the relevant network.
The Solution
Combined use of Google Analytics & Twilio APIs for sending real-time text messages to management. Implementation of a secure interface allowing all Google Ads, Bing and Facebook Ads campaigns to be put on hold with a single click.
A discount of up to 20% on Google Shopping? Take advantage of the Snow Globe CSS (Comparison Shopping Service).
The Mission
We guarantee our clients a 20% reduction on their Shopping campaigns at no additional cost by offering our own Comparison Shopping Service for Google Shopping.
The Challenge
To ensure longevity and optimize a price comparison tool with over 25 million offers updated every 24 hours.
The Solution
The implementation of an IT infrastructure capable of managing millions of offers and hundreds of thousands of visits, including integration with Amazon, eBay, and Google APIs.
